Part of being social is both talking AND listening, just like in a face-to-face conversation. Good communicators have more than good speaking or writing skills; they also listen to their audience and allow them to respond. Don’t assume your audience is content to read social media content without any sort of interaction; most want to know that their input is valued!
“Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.”*
Writing to Get Your Clients to Interact With Your Content
Content interaction is a large part of what makes social media “social”. If your content is only being read and not shared or acted upon, it’s just static content and probably won’t benefit your business. Effective social media content is the content that readers talk about, share with others, and what inspires them to contact your business for goods or services.
So how do you generate content that will inspire your clients to interact with your business? Start by talking WITH your clients, not AT them.
Take a look at the last blog or article you posted on your website. Read it through and ask yourself:
- Does this content directly address my clients?
- Do I give examples of situations that might relate to my target client audience?
- Am I giving them something useful in this content?
If you answered no to any of these questions, your content may be nothing but a long-winded advertisement for your business. While self-promotion is still one of your goals with social media marketing, you need to do it in such a way that your content doesn’t sound like a sales pitch.
Don’t Badger Your Clients, Offer to Help Them
Even informative content can get sales-y if you’re not careful about how you come across in your writing. Don’t use the hard sell in your social media. Instead, offer valuable information or entertaining news to capture clients’ attention. Once you’ve got their focus on your content, offer your services.
A big turnoff for consumers is when a business tells them what to do. They NEED this product, they MUST HAVE this service – often followed by a list of consequences. This isn’t the way to market to new clients. Successful social media content informs or entertains first, and then offers the client a method to contact the business for more of the same content or services.
Before you hit “post” on your next blog, take a moment to read through it and ensure you’re giving quality, shareable content away first, and then offering a social connection (phone call, e-mail, consultation, eBook, etc) for the client to get more. If you’ve got this down pat, you’re developing a great social media marketing strategy!
Let We Do Web Content Handle Your Social Media Content
The SEO and social media marketing team at We Do Web Content provides custom content for social media marketing and search engine ranking for businesses nationwide! Get in touch with usto speak with our sales manager about how our web content services can help grow your business. 888-594-5442.
* Blog adapted from Fast Company’s ’36 Rules of Social Media’ infographic.