If you think one social media push is going to gain you thousands of followers and hundreds of new clients, you’re living in a dream world. The reality of social media is that building a following requires constant attention and interaction with fans/clients/readers. You can’t just push out a fantastic piece of content once and expect to reap its benefits long term.
Today’s social media truth is: “Social is 24/7, not a one-time stunt.”*
Social Media is More Than Scheduled Facebook Posts
A good web marketing strategy hits multiple venues and distribution channels with quality, relevant content to promote your business. This means you should have multiple forms of content being pushed out on a consistent basis.
When We Do Web Content develops a content marketing campaign for a new client, we look to see where content for their business is most effective. Aside from our clients’ own websites, some of the social media venues we use include:
- HG.org; and
- Merchant Circle.
We also utilize eBook and newsletter marketing to help increase our clients’ interactions with potential customers.
When posting content to these social media channels it should be more than just an upload and submit process. Once content is posted, it needs to be monitored for any interaction. Publishing a great piece of content and gaining multiple responses, shares and interactions is great – but keep following up with the same level of content quality.
One Content Success Deserves Another
If you’ve hit on a hot topic that’s encouraging social media sharing, great! Now you need to duplicate that success. Don’t ride on the hype of a single social media success and let your notoriety go stale – keep giving your followers the same type of information that piqued their interest in the first place.
This goes for social media failures, too. Just because a content campaign didn’t go the way you thought it would doesn’t mean you should give up on social media altogether. If your first method didn’t work, make an effort to research what your potential clients are really looking for.
The Social Media ABCs – Always Be Contenting
There’s always something to talk about related to your business that can be used as content fodder for social media. Even when the official news is slow, you’re sure to have some local news relevant to your company that you can point out and comment on.
Social media is all about interaction. Whether it’s a blog comment on your website or a share through Facebook, if more people see your content you’ll be building a bigger client pool to tap into. The shelf life of an interested client is only so long, and if you’re placing your marketing faith in one single content push, you’re going to lose potential clients as fast as you gained them.
Let We Do Web Content Handle Your Social Media Content
If you want to reduce the risk of being a social media one-hit wonder, talk to We Do Web Content! We can help you develop a consistent, beneficial social media content campaign. Call us or contact us via our website to discuss how we can help you develop your social media content and other web marketing SEO material. 888-594-5442.
*Blog adapted from Fast Company’s ’36 Rules of Social Media’ infographic.