Social media is for sharing, and the web content that appears on your social profiles can define the quality of your business. Whether it’s on your business’s profile page or your own personal social media profiles, the content you share and the other profiles you follow will combine to make up your social footprint.
As a business owner, it is your task to make that social footprint a lasting and well-defined one. If your web content isn’t being shared, it’s not helping build your Internet presence.
Defining Yourself with Social Media Sharing
These days we are largely defined by the type of social media content we consume. On Facebook, people can see the pages you like and the people you are friends with. When you share blogs with friends, they know what type of writers you follow. The content we share and interact with can paint a picture of who we are and what we like.
When clients interact with your content, whether by leaving a comment or sharing the content, they’re using your content to define themselves. They are choosing to connect themselves to your company by socially sharing that they read your blog, found your article useful, or liked your latest newsletter.
Your business page is much the same – the type of web content you share will define the integrity of the page. Sharing your own content is a safe method of keeping your page professional and relevant, but you shouldn’t only be sharing your own content.
By sharing content from other sources, you expand your reach beyond your own fans. Sharing a post from another Facebook page or user shows that your company page is engaged beyond its own self-promotion. The objective of sharing information is either to inform or entertain your followers, and when you share from other sources it’s assumed that you enjoyed the content so much that you felt it was relevant to your followers.
Beware What You Share
Sharing is a double-edged sword, while it’s great to promote others’ content, it also requires that you validate that content. Many Internet hoaxes and misinformation is circulated because people don’t take the time to evaluate what they pass along to others. Just because content is popular does not mean it’s true.
Your business page is designed to be a reputable source for information on your industry, product or service. Therefore, you only want to associate your page with other relevant and authoritative sources. For example, as an attorney you should be connecting your law firm to the state bar’s official Facebook page (if your state has one) but you may not want to connect to the Facebook page for the unlicensed “pain clinic” near your office.
Before you share any web content, ask yourself:
- Is this relevant to my business?
- Will this benefit my clients?
- Is the information true and verified?
If the answer was ‘no’ to any of those questions, it may be best that you avoid sharing that content. That’s not to say that all content has to be completely relevant to your business – featuring an article about the latest win for the little league team you sponsor is a great way to show your business’s community involvement!
The Best Way to Share Great Content is to Generate It!
Busy business owners don’t always have the time to effectively manage a social media sharing campaign. Proper social media marketing takes time and effort that can better be used to run your business. At We Do Web Content our team is focused on providing relevant, reputable content to share on your social network profiles and boost your integrity on the Internet!
For more information on social media marketing, contact us for a free consultation! Call us at 888-594-5442 to get started.