September 30, 2009 – Many attorneys are not yet convinced of the power of social networking, but participating on popular social networks like LinkedIn,Facebook, or Twitter, is a great way to communicate with current and potential clients, expand your web presence, network with other lawyers, and drive traffic to your website or blog.
With millions of visitors each day, social media is an exciting opportunity to connect with an online community and open up your online marketing strategies to a large and receptive audience. It is important however, to enter into social networking with a strategy in mind and avoid any major mistakes that could turn people against you.
What To Do and Avoid on Social Media
The most important thing to remember is social networking is exactly what it sounds like, being social and communicating/networking with other people online. Social media users do not want to hear you constantly self-promote your services, they want you to interact and become a valuable member of their community. This includes asking questions, responding to questions people ask you, promoting and linking to sites other than your own (at least occasionally), commenting on other people’s posts and so on.
Like with all aspects of marketing and human relations, you need to find a balance. It’s true that social networking can take up a lot of your time, but this also depends on your strategy (i.e. – whether you are using social media as a customer service opportunity, blog promoting vehicle, etc).
Learn more about how to generate leads from social media.
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