July 29, 2009 – A new report from Universal McCann shows us a little about what we already know (social networking is on the rise) and even more information about the numbers behind those general trends. (via ReadWriteWeb)
The study includes data from 4 surveys that targeted active Internet users, resulting in 22,729 respondents across 38 countries from November 2008 through March 2009. Basically, these numbers represent the best data available for seeing the impact of social networking and social media.
Here are a few highlights:
- 2/3 of Internet users have managed an online profile, 71% have visited a friend’s social network page
- 71% of active Internet read blogs (if your company doesn’t have a blog yet, you really need one STAT)
- 60% of US Internet users manage a social network profile
- 83% of active Internet users watch online videos
You can check out the entire UM report to get more info about the power of social networking.
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