December 3, 2009 – In anticipation of Google’s ranking algorithm change to include the load time of web pages, Google is launching Google Site Performance, a new feature in the Webmaster Tools Labs that provides info on how long it takes your web pages to load and tips on how to increase your speed.
In order to use the feature you’ll have to verify your website with Webmaster Tools Labs, but Google Site Performance has the ability to show you some pretty significant data about your website including the load time for your web pages as well as how that load speed has changed over time. Additionally, the most importantly, Google Site Performance offers suggestions on changes you can make to your website that will make your web pages load faster.
Since it seems pretty likely at this point that Google will definitely be adding load speed to their list of page ranking factors, staying on top of your website’s load performance can help you create a more satisfying user experience for your visitors (no one wants to wait on a slow loading page) and keep your search engine results ranking high with Google after the change.
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