October 2, 2009 – A great way to solidify and expand your legal practice online is to create a blog on your website. A blog on a legal website can cover a variety of issues pertaining to your practice areas or narrow in on specific areas of interest.
Blogs present both benefits and challenges for legal professionals, but are quickly becoming a must-have component for any functional website. Blogs are shorter than articles, usually coming in anywhere from 100-300 words, which is great for a time strapped attorney, but they also require constant content updates and maintenance (posting new content, moderating comments, etc.).
If your legal practice covers various topics, i.e. – personal injury, medical malpractice, criminal defense, etc. it is best to create several blogs that cater to each topic. If you are a personal injury attorney and cover a variety of claims, you may also wish to break down your blog even further into areas like car accidents, child injuries, or other specialties.
What Should Go In Your Legal Blog
When planning out the web content development of your blog you have a lot of options. What’s most important is to keep your reader in mind and write about the topics they are interested in reading, and to write that content in an understandable and engaging manner.
Types of web content that are good for legal blogs include:
Current events in your geographic region (or nationally) pertaining to the type of cases you handle
Changes or proposed changes in legislation that would affect your clients’ cases
Blogs that feature teasers for longer articles on your website (with links!!)
These are just a few suggestions to get you thinking about blogging. For more information about attorney blogs and how they can benefit your legal practice and draw traffic to your website, contact We Do Web Content today!
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