StrongMail Acquires Social Marketing Company PopularMedia

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July 1, 2009 – (via Mediapost) StrongMail Systems, an email marketing and solutions company, has acquired PopularMedia, a successful social media marketing company whose clients include Victoria’s Secret, Kohl’s, and Dow Jones. With the two companies combined, StrongMail customers will be able to publish and track social media content on websites like Facebook and Twitter.

Marketers will also be able to send email messages directly to social media user’s inboxes, then track who is interacting with the messages by clicking links and so on.

Ryan Deutsch, StrongMail’s VP of strategic services and market development said, “Marketers are struggling to find out where social fits into the business…We talk to a lot of marketers who have Facebook pages, but they struggle to determine the return on investment.”

According to Deutsch, adding PopularMedia to the fold is another important step in turning StrongMail into a “digital marketing solutions company.”

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