October 6, 2009 – There are a lot of reasons to love Facebook, but according to a new study by Chitika, there’s yet another: traffic generated through Facebook results in the most loyal return visitors.
According to the Chitika study (via Mashable), “Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week.” This is great news for businesses with Facebook fan pages, and a great reason of businesses without one to sign up ASAP.
Other tested traffic generators (ranked by loyalty percentage) include:
Digg – 16%
Yahoo – 15%
Google – 12%
Bing – 12%
Twitter – 11%
Learn more about how to set up a Facebook Fan Page!
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