June 25, 2009 – While some people might think that teenagers spend considerably more time online than adults do, a recent study proves that adults are the real Web surfers — by a pretty wide margin.
A Nielsen study on teen media usage finds that teenagers spend an average of 11 hours and 32 minutes online per month. Adults on the other hand, spend an average of 29 hours and 15 minutes a month. The study also found that teens watch less online videos than adults do as well, but (and this is a very important but) the report also states that teens who watch TV shows on the Internet remember the ads they’ve seen better than when they see those same ads while watching the TV show on actual television.
Perhaps the online video world isn’t oversaturated with ads yet afterall.
Learn more about the Nielsen study results from Mediapost.
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