Study Shows Social Media Worth Investment

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July 21, 2009 – Even though there are always new reports surfacing about companies making a real impact with their customers through social media, many brands are still on the fence about whether or not investing their online marketing dollars in social media will really create any kind of actual income.

The answer is definitely YES.

Mediapost reports that a new study showed that brands with high social media activity saw their revenues increase 18% over the last year, despite a slumping economy. The brands in the study that featured the least amount of social media networking saw a revenue decrease of 6%.

The company that created the study is also offering companies a chance to measure their own social media success. Marketers or business owners can visit, fill out a brief survey, and receive an emailed report detailing hwo their efforts measure up to the big brands.

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