Surprise! Giant Corporations Oppose Predatory Marketing Law

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August 28, 2009 – It should come as no surprise that the biggest media names on the Internet, including AOL, Yahoo, and News Corp. are all opposing a new privacy law from Maine that would prohibit them from collecting information about minors.

The law in question, called “An Act to Prevent Predatory Marketing Practices Against Minors“, is designed to stop online corporations from collecting personal or health-related info on Internet users under the age of 18 without parental consent. The law also prohibits these companies from selling or transferring health information about minors that reveal their identity, no matter where they received the information from.

Naturally, not being able to buy and sell information about minors would hurt a lot of online marketing efforts and have marketers crawling around in the dark even more than they are now when attempting to appeal to the highly coveted teen audience. So, the media companies got together to do what they do best, take the law to court.

The media companies claim the law is unconstitutional for infringing on 1st Amendment rights and preventing teens from accessing certain info on the Internet, and that the law will “restrict interstate commerce” among other complaints.

Check out the entire article on Mediapost for more info about the Maine privacy law and lawsuit.

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