Web content marketing is not an overnight solution to gaining more clients, but it is a great opportunity if you are willing to invest the effort. There’s no magic secret to immediately gaining hundreds of client leads; however, there IS a secret to being successful with your blogs, articles and social syndication.
The secret is: you need to keep at it!
That’s it. Simple. Perseverance pays off. Even though the Internet seems to work instantly, the truth is that it can take anywhere from several hours to several weeks for content to be indexed and start affecting rankings on the search engines.
The important thing to remember is that neither a single piece of content nor a huge flood of articles will perform any differently in helping your site rank higher on search results. Too little content won’t make an impact, while too much content at once (particularly poor quality content) may raise a red flag on Google’s indexing.
Your Content Strategy is Your Blueprint for Web Marketing Success
Before you begin a content marketing campaign, you need a plan and goals. Unless you have set goals in mind, you don’t know what you’re working toward. You could end up in an endless cycle if there’s no marker for when to slow down or change your focus. After setting your goals, plan to get to where you want to be – that’s your content plan.
Developing a strategy involves keyword and audience research, topic identification, and content schedules. Don’t rush this research – make sure you have a solid idea of which clients you hope to attract and how to attract them.
Implement Your Strategy and Start Your Content Marketing Machine
When your content strategy is set, it’s time to write content! But don’t rush into firing off blogs. Good content is written, reviewed, polished, and published. Get at least one other set of eyes to read your content and edit it for grammar and spelling and to make sure your message is clear.
Investing time in putting out only the best quality content is worth it in the long run. If you stagger your content production to have several pieces in various stages of writing, editing, and posting, you’ll show Google that your site is a relevant source of information, constantly posting fresh content without stuffing your archives with useless articles.
If you’re frustrated with your current content performance or don’t have a content strategy leading you toward your marketing goals, it’s time for a wake-up call! We Do Web Content can revitalize a dead content campaign or start you fresh with a new strategy that reaches your target clients.
Contact us today to connect with our content team and find out how We Do Web Content takes content marketing to the next level! Call us at 888-521-3880.