The Key To Conversions is Clear Directions

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December 14, 2009 – Creating and optimizing your landing pages, content, and blogs usually has an end goal in mind — conversion. In order to convince your readers to contact you for your information about your services, you need to convey the specific action you want them to take and explain exactly how to do it.

Call to Action

A call to action is basically a direction that informs your reader what they should do next. You should always include a call to action on all of your content, including landing pages, articles, blogs, and emails. People are intuitive to some extent but they aren’t mind readers and they aren’t going to act on their own without a few easy short cuts and directions to help them out.


You have written a great blog, your reader gets to the end, and now what? Readers don’t know what to do unless you tell them. Yes, some people may decide on their own to go looking through your blog archives or perhaps start searching for your contact information, but many will not without explicit directions. These are strangers to your website, and while your site should be designed to help the average Internet user get around and find what they are looking for easily, they do not know everything about your website and what it has to offer. You need to tell them.

Ending a piece of content with directions such as, for more info on this topic go here, fill out a contact form, contact us at this email address, join our mailing list for updates, and so on is imperative in making sure you are getting the most out of your content and helping turn your visitor into a client.

People love directions and most times they really need them. They don’t know what to do next and if left to their own devices will probably just leave unless you give them a reason to stay by including links and copy that directs them to other parts of your website. When there are no directions, people wander, don’t connect, and feel like their goal of just reading that piece of content is over, so they leave.

Think Retail

Think about an email you have received from a store or brand. They usually inform you about some product or promotion and then direct you to their website to purchase said item or take advantage of the sale. The successful emails never just give you some information and then end, they always include links and directions that spell out the action they want you to take. The basic formula is – Hook (copy that gets you interested about what the email has to say), interesting information that shows why hook is valuable, directions on how to purchase hook incentive.

Even as a non-retailer, this basic formula should be applied to your SEO content. You have a goal in mind and that goal must be articulated to your audience. Do you want them to join your email list? Do you want them to fill out a contact form, download an E-book, and so on? Whatever that goal is, you need to let your readers know. Of course, you need to do this in an engaging way (i.e. marketing copy), but leaving out the directions means cutting off possible conversions.

For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn’t have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website’s search engine ranking climbs and YOU ARE FOUND. Get started today – 1-888-521-3880.