Are you a night owl or an early bird? Are you someone who sends emails in the middle of the night or do you wait until you’ve had your morning cup of coffee to get started?
Well, a new study from Grammarly found that the latter group is likely producing better content and making fewer mistakes.
What did the study say?
The study, which you can read in its entirety on Grammarly’s site, found that “night owls” (those who write between 10 p.m. and 2 a.m.) make more mistakes with apostrophes and confuse similar words (too and to, every day and everyday, there and their, then and than, off and of) 66 percent more often than “early birds” (those who write between 4 a.m. and 8 a.m.) do.
The study also found that early birds make fewer mistakes per 100 words (average of 13.8) than the night owls (average of 17 per 100).
Grammarly considered mistakes in three categories: mistakes in emails, mistakes in social media posts, and mistakes in blogs.
- Emails: The study found that early birds made 11.8 mistakes per 100 words and night owls made 14.3 mistakes per 100 words.
- Social Media Posts: Early birds made 34 mistakes per 100 words; night owls made 41.6 mistakes per 100 words. Grammarly reasoned that we could attribute this much higher amount of mistakes to a more relaxed style of writing.
- Blogs: Early birds made 5.6 mistakes per 100 words; night owls made 9.1 mistakes per 100 words.
All in all, early birds win it.
What does this mean for me?
In addition to finding that early birds are less likely to make mistakes than night owls, the Grammarly team also reported that writers are more likely to produce good content between 1 p.m. and 5 p.m. So before writing your next blog post, make sure you’re well-rested and well-fed.
You can also ensure you’re producing better content by using the Fog Index. Check out last week’s post to learn how.
And if you need help with content writing or SEO, give us a call: 888-521-3880.