Thanks to Google we can find nearly anything with a few clicks of a mouse – images included. One of the strategies of Internet marketing for a company is to use images in articles and blogs to generate interest, and your legal web content can definitely benefit from a few more photos!
Before you go grabbing images off other sites, there are some rules and tips to remember about Internet usage.
Make Sure You Have the Rights to Use Your Photos
Unless you’re only using images you took on your own, you need to ensure that the pictures you feature in your legal web content are licensed for free use, or that you purchase the right to use them. Without getting too deep into the legalities of content use (that’s the job of intellectual property attorneys!), here are some tips for finding and using images:
- Find sites that only have royalty-free images (like http://www.sxc.hu/) and clearly state the photographer’s use policy.
- Flickr’s The Commons site offers a huge database of photos from educational and government sources that allow free use.
- Make sure any people in the photos are aware they will be used in publically available content if you are taking your own images. You may need to have an image use waiver for your participants to sign to show they agreed to be used in your photos.
Perhaps the safest way to ensure you are following copyright laws is to only use stock photos provided by an Internet marketing company. Websites like iStockPhoto sell images in multiple sizes and formats for use in commercial promotion. By purchasing your images on these types of sites you don’t have to worry about licensing or copyrights – they take care of all of those details for you.
The Benefits of Photos in Your Legal Web Content
Photos liven up all kinds of web content – especially when it’s purely text like an article or a legal blog. Images can help break up large blocks of text, or illustrate a point being made in the content. Most importantly for SEO is that they can also be tagged with alt text containing keywords.
Hover over our image below to see what we mean – you’ll notice we tagged it with a description using the keywords of this blog.
Alt tags were designed to let text-reader features for the blind describe the image on the page and also let readers see a description of what image should be there in the event it was broken and did not display properly. Today, SEO experts are using alt tags to add more keyword recognition to pages.
Google’s image search also picks up on the alt tags of an image and would therefore attribute the above image to searches for “using images in your legal web content”.
Bonus tip: Don’t just enter raw keywords on your image, use the alt tags to create a readable description of the image using those keywords.
We have more tips and tricks to share on how to boost your Internet marketing. Company promotion through website content is what we do – and at We Do Web Content legal web content is just one of the many services we offer. Give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your business through Internet and SEO marketing: 888-521-3880.