By Larry Bodine, Editor in Chief of Lawyers.com, Blogs.lawyers.com.
Follow Larry on Twitter: @Larrybodine
A smart technique for lawyer-bloggers is to write about topics that consumer clients are alreadyinterested in — and I’ve got a Top Ten list of best-read topics for you. Many lawyers make the mistake of writing about something first and trying to develop reader interest second. The easier and more effective approach is to blog about what your readers are already talking about.
Tracking reader interest is a regular exercise for us as the editors and writers of the Lawyers.com blog. By closely reading our web analytics, we’ve managed to multiply our unique visitors by factor of 2,000% since January 2012. Lawyers who write blogs can do the same. Simply read the traffic reports from your web logs and conduct searches of social media sites to see which of your blog posts attracted the most readers. You too can multiply your readership by simply giving your readers more of what they want.
Companies with blogs have 55% more website visitors and generate 88 percent more monthly leads. But successful blogs require quality content and effective distribution.
Top Ten Legal Topics that Consumers Read About
If you start writing about these topics in your blog, and relate them to your law practice, traffic to your blog will increase quickly — guaranteed.
- Social media and the law. Readers are fascinated with the law as it applies to Twitter, Facebook, YouTube and LinkedIn. One of our all-time best-read articles is What Happens to Your Facebook Account When You Die? This article alone may have created the new practice area of digital estate planning.
- Guns. This topic is red meat for readers. People have strongly-held views about guns and the open-carry movement. Any blog post about guns and your law practice will attract ravenous readers from all sides of the issue.
- Marijuana. Just as alcohol was the topic of the day from 1920 to 1933, ending Prohibition of marijuana is the great legal sea change taking place right now. If you practice criminal law you should be blogging about the pro-marijuana movement frequently.
- Same-sex marriage. Acceptance of the GLTB community is the civil rights movement of that last 20 years. States are enabling same-sex marriage as others are banning it. Meanwhile, the legality of the Defense of Marriage act is headed to the US Supreme Court. If you are in a divorce or marriage mediation practice, start blogging about gay and lesbian issues to attract a solid readership.
- Bankruptcy. I view this topic as “Your Money and the Law” and we have a consumer newsletter on the topic. A hot topic now is the fact that graduates can’t discharge their student loans in bankruptcy. If you have a debt relief or bankruptcy practice, start blogging about the top causes of personal bankruptcy or if you practice divorce law, blog about how bankruptcy can effect child support and alimony obligations.
- Celebrities. Americans are obsessed with celebrities, and celebrities are constantly getting into legal trouble. Just like your own clients, they are charged with crimes, get divorced, file for bankruptcies, have will contests, file suit and are sued. As you seek to illustrate a legal point in your blog, search the internet to find a celebrity or spots figure who went faced the same issue. The celebrity name is the hook, which will lead nicely into your discussion of how the law applies to us regular folks.
- Jury Awards. We can’t write enough about jury verdicts and awards for damages. You can find out about jury verdicts that relate to your area of law by setting up Google Alerts or looking them up on Lexis.com in the Mega Verdicts & Settlements database. Find a verdict and tie it into what you practice.
- Movies and TV. Our guilty pleasures are “Suits,” “Franklin and Bash” and “CSI.” Law practice and courtroom action are engrossing topics for the American viewing public. Pick a show and start to follow it. Look for scenes that apply to a point you want to make, and quote it in your blog. People will be drawn in by the TV or movie hook and will want to read about your take on it.
- Taxes. Your clients are always looking for a way to save a buck, and especially to avoid sending it to the taxman. We learned this was true when we saw the huge readership for 6 Ways to Increase Your Chances of an IRS Tax Audit. It doesn’t have to be tax time to give your blog readers a little tip they can take to the bank.
- The police. My advice is to write from the consumer perspective about the cops. Your clients will most likely see a policeman only when they’ve driven too fast, were frisked inNew York City or were caught with a little weed in their pocket. The police make your clients feel intimidated and afraid, and they’ll certainly appreciate reading in your blog about their legal rights. As a taxpayer, I appreciate the police as much as any homeowner, but I always get anxious when I see the flashing red-and-blue lights. So do your clients.
Larry Bodine is the new Editor in Chief of Lawyers.com, the top online destination for legal news consumers can use. A lifelong legal journalist, he is responsible for editorial operations including news stories, video reports, and consumer newsletters about the law.
We Do Web Content is proud to partner with guest bloggers from some of the hottest industries on the Internet. Guest blogging is a great method of promotion for both blog writer and blog owner. If your law firm is looking to increase its exposure to new clients, contact us to learn how our SEO web content writing and Internet marketing plans can help improve your Internet presence! Call 1-888-521-3880.