Twitter Click-Through Rates

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July 7, 2009 – Mashable recently published a blog entry written by Darren Barefoot, the co-founder of Capulet Communications, about Twitter and just who is clicking on all those links that so frequently show up in tweets.

To complete his research, Barefoot asked his Twitter followers how many followers they have, if they use a link shortening service like, and how many clicks their links receive ( can track click-through rates on their links).

The 60 respondents to Barefoot’s survey gave him an average of 2.8%, not too bad. While this is a small sample, and technically not too scientific, Barefoot’s study showed a trend that more followers equal a smaller click-through rate, a trend that could raise interesting questions for online marketers looking to increase their traffic through Twitter.

Read the entire article to see Barefoot’s graphs or learn how you can participate in this ongoing social media research.

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