Twitter’s Free Media = $48 Million

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July 20, 2009 – I know here at We Do Web Content, we personally write a lot about Twitter. Whether it’s new applications, programs, hype, etc. Twitter is constantly in the news and clearly we’re far from the only company to publish a running commentary on Twitter’s real-time happenings.

So how does all this media attention affect Twitter. Well it saves them millions of dollars in advertising costs for one. Adage recently published a story that calculates that had Twitter been forced to pay for all the media attention they have received through TV mentions, radio, magazines and the like, they would have had to fork over $48 million in the last 30 days alone.

The article reports that Twitter received nearly 3 billion hits in the last month, and a good portion of those hits came courtesy of TV (an estimated 57% of the PR value), 37% from major newspapers, and 5% from magazine. Since the study that revealed these numbers did not include Twitter mentions from smaller publications, the real number of potential advertising costs could be much much higher.

Twitter received 21 million unique visitors in June, a 14% increase over May. Coincidence? Probably not.

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