July 8, 2010 – A fan is only a number if all they do is hit the “like” button on your Facebook page or “follow” you on Twitter. Social networking may be all the rage, but if all you’re using it for is to see your number of fans or followers go up, you’re not taking advantage of all that social media has to offer lawyers.
Client interaction is a big part of successfully using social media as a marketing tool for your law firm. The interaction between your profile and your client puts the “social” in “social networking”! We’ve talked before about engaging your clients in discussions through your blogs, and the same goes for social media posts. But are you getting all the mileage you can out of your social media?
A practice we have at We Do Web Content is to cross-post our blog updates like this one to our social media profiles. You’ll frequently see new blog posts linked to and commented on when you follow us on Facebook. We also use the TweetMeme retweet feature at the top of all our blog entries, so clients can easily share our posts with their Twitter followers.
When your fans interact with you on Facebook or Twitter, they’re really interacting more with the social media site rather than your law firm. Your goal with social media shouldn’t be to amass a giant group of fans and keep them there, you should be leading them off to your own website to capture their interest.
Your website should contain much more relevant content to their needs, and if it doesn’t, it’s time to give us a call! We provide lawyers across the nation with quality, custom content affordable to theirInternet marketing needs. Your website can benefit both in client referrals and search engine rankings by providing content that works for your practice areas. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880