Should I be using Facebook to reach my clients?

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Your potential clients are on Facebook for hours daily. How will you market to them?

The average user spends hours with their Facebook account open? Is this an opportunity for you to reach your target audience?

You’re darn skippy it is!

As you can see from the graph below in 2014 users spent 6 hours daily on social media. That’s an opportunity for you to create content and ads that should be in front of these targeted users.

social stats

Time spent on social media

 

I’m a huge proponent for targeted PPC campaigns and search ads to buy traffic, but we all know ads can be expensive (see chart below). The magic of Facebook ads or Facebook remarketing (marketing to people who have previously visited or interacted with your website) is that potential customers may be spending more time on Facebook than they are doing a search on Google, Bing, or Yahoo. You could be marketing to your potential customers and website visitors for as low as $20 per day.

 

Search Pricing adwords-google

Search Ad sample pricing

Remember – your clients are only searching Google when they are doing a search. But they are spending 6 to 9 hours a day on Facebook. This is a perfect opportunity to market to your prospects with an ad, your best content, or a video. Be sure to use an engaging image with little to no content on it to capture the user’s eye.

I work with hundreds of attorneys and cost is always an issue. I am not suggesting pulling your money away from search, but consider taking advantage of Facebook’s low-cost ads and remarket to your target market.

Facebook Custom Audiences

All you have to do to get started is set up Custom Audiences in Facebook. Setting up Custom Audiences is fairly simple. I would begin by uploading a list of your clients and subscribers to Facebook and create a Custom Audience for that list.

Second, create a Custom Audience for remarketing to website visitors who have Facebook accounts. They’ve already visited your site, so lets stalk them on Facebook. This remarketing strategy for using ads is more powerful than just posting content on your Facebook page.

Learn how to set up Custom Audiences here. (video)

Do you need help setting up custom audiences and managing your ads? Contact us today! 

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