Valentine’s Day may be a day for lovers, but it’s also day to show everyone you care about them! For businesses, it’s not just a big day for florists, card shops, bakeries, and candy stores – any company can take advantage of a special day with some special seasonal content!
Holiday Content is Almost Expected These Days
With the social media boom of the 21st century, it’s almost expected that businesses will leverage holidays as a method of hyping up their advertising. Today’s the day where you’d be hard pressed to find an advertisement NOT colored red or pink and full of hearts.
If everyone’s doing it, won’t it become old? Think about it – have you ever seen a Valentine’s Day that isn’t covered in hearts, chocolates and roses? This kind of seasonal advertising is the norm for most businesses, and there’s really only two answers: follow the trend or go against it.
While going against the norm is often a good way to stand out, with holidays like Valentine’s Day, it may be a bit off-putting for most businesses to do anything anti-love today.
So if your business doesn’t want to follow the love trend, we suggest you just don’t change your regular content at all. Don’t point out the fact that you’re NOT supporting Valentine’s Day content, just keep doing what you normally do and treat it like a regular day.
However, if you do choose to celebrate the holiday that, according to the National Retail Federation, will sell over $1.6 billion in candy and $4.4 billion in diamonds and jewelry this year – do it with content!
Tips for Good Holiday Content
Holiday content should be a mix of the obvious with some fun twists. A general introduction to the purpose and history is a good way to kick things off in case some of your readers aren’t familiar with the reason we give certain gifts or eat special foods.
After that, have some fun with it! Holiday fun facts and trivia are popular ways to pique readers’ interest. Like did you know*…
- Richard Cadbury invented the first Valentine’s Day box of chocolates in the late 1800s.
- About three percent of pet owners give Valentine’s Day gifts to their animals.
- Verona, the city in Italy where Shakespeare’s star-crossed lovers, Romeo and Juliet, lived, receives around 1,000 letters to Juliet every Valentine’s Day.
- Lupercalia, the Roman celebration of love, marriage, and fertility, is believed to be the origin of the holiday we eventually came to know as Valentine’s Day.
Another great type of content is to provide recipes for traditional dishes, especially for food-heavy holidays like Thanksgiving. If you have any cooks in your office, let them show off their culinary expertise with a few recipes from their collections!
When you’re promoting your business locally, a great practice to follow is to explore the local traditions for holidays. If your city hosts an annual parade, or you know of local restaurants offering special holiday menus, let your readers know! Not only does this show you’re in the loop with local events, but it also gives you an opportunity to connect with and support other local businesses.
For more content tips and advice on reaching your ideal clients, contact us today and get in touch with our sales team to learn what We Do Web Content can do for you! Call 888-594-5442.