Did you know the words linking to other web pages are known as “anchor text”? They’re the anchor to which a hyperlink is attached when you want to lead a reader to more relevant information. Your anchor text is an important part of your SEO plan, and here’s a little insight as to why this is true.
As you may know, SEO is still heavily a game of keywords. The process of selecting and implementing keywords is the foundation for your SEO plan. Once you’ve got your plan ready, you typically go about making sure your keywords are prominent in your page title, headers, and meta. Then it’s time to head into the bulk of your content and weave them into some engaging content.
While writing your keyword-rich content, you are creating numerous opportunities to make your keywords stronger by using them as anchor text. Google does pay attention to the words you use to create links, as well as where those links go. The goal is to highlight your keywords by making them serve as anchor text to relevant pages either within your own site or to another credible source.
For example, if your keyword is “best South Florida SEO company” and you link that to the We Do Web Content About Us page, that will let Google know that you’re saying the About Us page on our site is a relevant companion to the anchor text, “best South Florida SEO company.”
This also means that you can’t be linking your keywords to irrelevant content. If your goal is to promote your order page for an eBook on criminal defense, you shouldn’t be linking keywords like “bankruptcy help” to that page.
Linking strategies are a large part of why your website may or may not rank with Google. The good news is that it’s something that can be fixed by cleaning up the links in your old content and developing a new linking strategy in future content. That’s one of the many ways We Do Web Content has helped our clients boost their search engine ranking!
Google’s always changing – can your SEO company keep up?
It’s pretty obvious that websites that constantly produce fresh, relevant content are going to be more appealing to both humans and search engine spiders. Fresh content written for readability is first priority, but once those words sound good it’s time to put them to work in the world of search engine optimization!
When your business is looking for quality, custom content for your website, blogs, newsletters, and social media marketing look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing.Connect with us today and find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.