What We Learned on Our SEO Summer Vacation: And vs. &

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n the early days of the Internet we were severely limited to the characters we could use in certain areas. No symbols except the “@” in your e-mail, and you could forget about putting a dash in your URLs. But the Internet is ever evolving and so is SEO – which is why we need to let you in on a little secret:

You can save a whole TWO characters of space by replacing “and” with “&”!

Two characters may not sound like a lot, but consider the character-conscious, Twitter which limits your messages to 140 characters. That’s not a lot of space. In fact, the very first sentence in this paragraph is only 9 characters away from that limit. Remember – spaces count as characters, too!

Your page title is where this revelation can really make an impact. Google doesn’t really make a distinction between “and” and “&” because it’s just a filler word – omitted from the meat of your search term.

If you’re not convinced to switch to the ampersand yet, consider that Google really only looks at the first 60-70 characters of your page title anyway. Do you really want to waste space with those two extra letters?

Optimizing your page titles is an important part of SEO and tomorrow we’re going to explore some interesting tidbits on this topic. But for now, ask yourself if you want your law firm to be known as “Smith & Smith” or “Smith and Smith”?

Google’s always changing – can your SEO company keep up?

It’s pretty obvious that websites that constantly produce fresh, relevant content are going to be more appealing to both humans and search engine spiders. Fresh content written for readability is first priority, but once those words sound good it’s time to put them to work in the world of search engine optimization!

When your business is looking for quality, custom content for your website, blogs, newsletters, and social media marketing, look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing.Connect with us today and find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.