What We Learned on Our SEO Summer Vacation: Audience

By  |  Published 

In the world of SEO content writing, it’s man vs. machine. When writing content you have to appeal to two audiences – search engines and human readers. This doesn’t mean you have to write two versions of the same article – this just means your content has to do double duty!

Your first focus is getting the attention of the search engine spiders. This is where the heavier, technical side of search engine optimization comes into play. Your content structure, keywords, page titles, headers, and meta descriptions are bait for the Google spiders.

As you optimize your content to attract the spiders, you need to remember that even if you impress Google enough that you’re ranked on the first search engine results page, it won’t do you any good if humans aren’t clicking your link. Your page title is a major player at this point, as is your meta description – they’re your first impression after your keywords have satisfied the human’s search query.

So once you attract both your spider and your human, your content needs to keep that human interested. This is why black hat SEO fails in today’s world. If your content is nothing more than keyword-cluttered fluff, the reader won’t go past a skim of your text before hitting the back button and choosing another search result.

As you’re writing the bulk of your article or blog content, remember that it has to be relevant and read naturally. There are likely hundreds, if not thousands, of sites out there with the same general information and if they don’t like what they’re reading on your page, they’ll go elsewhere.

Some of the tips we’ve shared earlier, like the use of synonyms and plurals for your keywords, are important to help you write for human eyes while appealing to search engine spiders. Of course, the best tip we can give is to relax and let We Do Web Content handle content writing for you!

Google’s always changing – can your SEO company keep up?

It’s pretty obvious that websites that constantly produce fresh, relevant content are going to be more appealing to both humans and search engine spiders. Fresh content written for readability is first priority, but once those words sound good it’s time to put them to work in the world of search engine optimization!

When your business is looking for quality, custom content for your website, blogs, newsletters, and social media marketing look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing.Connect with us today and find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.