Which SEO hat is your business wearing?

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January 20, 2011 – You may have heard about black hat SEO and white hat SEO before, but we’re not talking about the latest fashion trends.


There’s no gray area when it comes to We Do Web Content – we practice white hat SEO!

Black hat SEO is generally used to define SEO practices used to artificially or unethically boost web traffic and search engine rankings. Back when SEO first became a serious business, developers would go through all sorts of absurd and manipulative tactics to capture keyword attention from search engines.

Before search engine spiders got smart enough to detect how keywords and key phrases were used in the content on a website, developers could hide huge chunks of the hottest keywords at the bottom of their page or in the code behind the text. These hidden blocks often contained more than 200 keywords, many of them completely unrelated to the site. This was done to grab web traffic from popular searches of the time and direct them to their clients’ page – whether it was relevant or not.

Today’s search engines know all about these keyword blocks and will now penalize sites for employing this practice. Misuse of keywords in your content will also be red flagged by the spiders and eventually send artificially high ranked pages plummeting off the search engine result radar.

The good type of SEO is white hat SEO, which is how We Do Web Content handles our custom content development. All of our articles, blogs, press releases, landing pages and newsletters are written 100% right here in America by real, living, breathing humans. Our content development process begins with research into the keywords your industry benefits from the most and creating a list for inclusion in your content based on your business and location.

Once we’ve identified the topics most relevant to your area of business, our writers are assigned topics to write your content on, as well as the keywords to incorporate. This results in custom content that not only addresses the information your business and clients are searching for, but also allows that content to hit the keyword density necessary to capture search engine attention while still reading like a human wrote it.

When your business is looking for quality, custom content for your website, newsletters, and social media look no further than We Do Web Content. Having unique content on your website is a great way to increase search engine rankings and boost your Internet marketing. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today!  1-888-521-3880.