August 31, 2009 – A few weeks ago we wrote about Whole Foods CEO John Mackey’s comments on health care reform and how those views would likely anger a large amount of liberal Whole Foods shoppers. Well, it looks like all that negative publicity is dramatically affecting Whole Foods’ brand reputation and their bottom line.
Now a new article in Mashable is detailing how the Whole Foods boycott is gaining momentum online just about as quickly as Whole Foods’ brand perception is dropping. With over 30,000 Internet users now part of the Boycott Whole Foods Facebook page, it seems like the organic-focused supermarket needs to get back in touch with their roots.
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