Will Porn Keep Twitter Marketers Away?

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It’s not surprising that the success of social media network Twitter has resulted in online marketers quickly creating profiles for their businesses and thinking about ways to drive traffic and make a few extra bucks from the popular micro-blogging service. It is even less surprising that the adult industry — including pornography, escorts, and sexually explicit spam has begun generating their own traffic through Twitter’s many social channels.

Twitter is not saying anything publicly yet, but Mediapost is reporting on several high profile companies who are strongly considering removing their Twitter profiles if the San Francisco based company doesn’t “clean up the site.” Most of the companies concerned are kid-focused or family centric pages devoted to children and teens, and while it is unclear if, how, or why these profiles are magnets for adult content spam, it is understandable that they would not want to be associated with escort services or profile pictures featuring topless women.

While adult content is basically unavoidable online, especially on social networks, Paul Verna, the senior analyst at eMarketer insists that since Youtube and Facebook were able to isolate adult content from the bulk of their site, Twitter needs to do the same if they want to keep their market-friendly appearance in tact and continue to give marketers reasons to establish their brands on the website.

Would adult content keep your brand at bay or is there enough room on Twitter for everyone? Leave a comment and tell us what you think!

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