January 13, 2011 – Blogging is one of the most popular networking tools, but too often do bloggers plug their ears when it comes to the best networking opportunities!
Don’t just post without listening to the response your blogs are getting!
Whether you’re developing your first blog or adding a post to an already flourishing site you need to keep in mind that you’re not writing for yourself, you’re writing for your readers. Plenty of business owners hear that blogging is the new networking tool, but unless you understand the type of content to provide and how to utilize it to its full potential, you may as well just keep a private diary.
The content on your blog needs to speak to your reader, not at them. Don’t use your blog as an outright advertising platform. Blog about the latest industry news, and topics that answer the common questions your clients ask. Your content should focus on topics that encourage discussion between you and your readers, not just a blatant advertisement for your services.
With well written, relevant content your blog will increase in readership, and hopefully entice your readers to comment on your posts. Blog commentary is a networking dream, as it allows you to really connect to your potential clients and let them know you’re listening. One of the worst things you can do is ignore comments on your blog posts, because it gives readers no incentive to interact with your business.
It’s similar to ignoring customer comment cards, why have the option when you’re not open to client feedback? Even if you don’t really have anything to say in regards to comments, a simple “thanks for reading/commenting” should be posted to let the reader know you’re listening.
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