Write For A Robot, Not Like A Robot

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May 24, 2010 – Your first instinct when told you need to have your key phrases appearing in your Web content “X” amount of times is to just shove them in wherever to meet your quota. But imagine if you just did that to this paragraph. If you decided to use the key phrase “search engine optimization” it may turn out looking like this:

Your first instinct when told you need to do search engine optimization your key phrases for your website X amount of times is to just shove them in there wherever for search engine optimization to meet your quota. Imagine if you just did that to this paragraph for search engine optimization. If you decided to use the key phrase “search engine optimization” it may turn out looking like this.

It may make a little bit of sense, but it reads terribly. You need to be mindful of using your key phrases enough to appeal to the search engine spiders, but you also need to make sure your actual web content makes sense to a human reader. The easiest way to do this is by replacing generic terms like “lawyer” with specific key phrases like “personal injury lawyer” or “Boston wrongful death attorney.”

Using your key phrases properly is a tricky subject, but our article on optimizing your law firm’s website with those key phrases will help you understand it.

Oh, and if you couldn’t tell, in the 229 words above, the key phrase of “key phrases” appeared 6 times in the body. We also earn bonus SEO points for using it in the first paragraph!

Good lawyer marketing with a website requires a mixture of good key phrases and well-updated, relevant content to achieve maximum useage. The search engine spiders are attracted by keywords, but it takes SEO content to really impress them and rank your website higher on the search engine results.

At We Do Web Content we provide key phrase identification and integration when we produce your custom content. The more frequently updated your website is, the more appealing it is to search engine results. For help getting started on boosting your website to #1 in the search engine rankings, contact us today! 888-521-3880.