May 25, 2010 – Any good legal website copywriter should know that effective Web content incites action. Copy that only talks to you is boring. It gets the job done of informing the client, but if all it does is answer their question, they’ll be left wanting more. Your client needs a call to action to get them to pick up the phone or come to your office.
Your Web content should offer your clients the next step to take after they done reading your article or blog. Let your legal website copywriter know any sort of books, guides or information packages you offer clients. Make sure they’re aware you offer a free consultation. Your Web content copywriter will use this information to build an effective call to action to weave into all of your Web content.
When you use a call to action to give your client the option of doing something to help their situation, you’ve not only answered a question, but offered them a sense of empowerment and a solution to their problems. More often than not, that solution is getting your materials, learning more, and eventually realizing they need you as their attorney.
People need direction in order to understand what to do next. If your article or blog just ends, then your reader has no direction to rely on and will just leave. By suggesting what your reader should do next, you are directing them to take the action you want them to take. The best action you can suggest is that they contact you for further instruction and personal analysis of their claim.
At We Do Web Content our custom written content is always written with the goal of enticing your next ideal client to hire your law firm. Your website content is one of the great parts of your Internet marketing and with a strong call to action your clients will be clamoring for more from your attorneys! Contact us today for more information – 888-521-3880