The SEO world is humming about Google’s Hummingbird algorithm which has been turning heads in the wake of their past two algorithm updates – Penguin and Panda. While the black and white animals focused on updating the existing search algorithms for targeting keyword spam and low-quality content, Hummingbird is a completely new animal – literally.
Google’s Hummingbird is Actually a Brand New Algorithm
Google’s Panda and Penguin were updates to the existing webspam algorithms that help reduce low-quality search results for keyword queries. Hummingbird is a completely new algorithm designed to improve search results by promoting authoritative, informational content that is best suited for human readers.
Hummingbird is not just looking for a direct use of the user’s query; it’s also looking for synonyms and relevant information. This can mean big changes for your content strategy.
Fix Your Old SEO Practices to Comply with Hummingbird
Ready to catch up with the Hummingbird? You may need to give up on some old habits and refocus your efforts:
Instead of targeting a specific keyword density, focus on one main keyphrase and diversify your optimization by using related terms and phrases. Don’t write content to target keywords, write content to target concepts. Hummingbird is beyond simple words and phrases; it’s evolved to understand more complex concepts and relationships within search queries.
Think about how people ask for information out loud and use that style of questioning to identify keyphrases. Google’s app allows for voice search which generates a completely different way of asking for information. Users search differently when speaking their query rather than typing, often resulting in more complex requests for information in the form of a question. Think about the information you are about to impart and consider how a person would ask for that information aloud – that’s how you can find your keyphrase and synonym path.
Don’t repeatedly parrot obvious information about a topic; give fresh ideas, information, and opinions when appropriate. Duplicate content is a content faux pas that Panda and Penguin helped deal with, but it’s still out there. No matter how old or well-known your topic, there has to be something unique and fresh you can offer on the subject rather than re-posting the usual information. Google’s first love is unique content, and the more new information you can add to your subject of choice, the more Hummingbirds you’ll attract!
We Do Web Content isn’t in a panic over Hummingbird’s changes to the SEO world – we’ve already been following its lead before it was even announced! To keep your business’ content ahead of the curve, call 888-521-3880 or fill out our contact form.