WordPress has become one of the main platforms for website creation and with good reason. It’s an easy-to-use content management and web design structure that can make a variety of website types for nearly any purpose. From recipe blogs to attorney websites, WordPress is definitely making a splash in the content management system pool.
According to W3 Techs, a web technology survey group, 54.8 percent of websites whose content management platform is known are using WordPress. This accounts for 17.5 percent of all websites, and the trend shows that growth is expected to continue.
Even with the great features WordPress has to offer for managing and displaying your website content, there are still some pitfalls to beware of. Especially in the world of duplicate content, if your webmaster hasn’t set your site up properly, you could be guilty of duplicating your own content!
Take Time to Browse Your Own Site
It’s a good idea to take a moment every so often and look at your own website, just to see how things look. There are three common places where your content may be unknowingly duplicated: your archives, category pages, and tag pages.
Archives are chronological lists of the blog posts you created within a certain date range. Category pages are lists of all blog posts marked in a certain topic category. Tag pages are lists of all blog posts “tagged” with a certain topic or theme.
Notice the common thread here is they’re all lists. Each one of these features is a list of links to all relevant blog posts. For example, a personal injury blog may have archives for each month, and then a page for each category (their practice areas) and then a page for each specific topic (local laws, injury types, financial information).
If you are posting your blog content properly with categories and tags, you are creating a potential for having that content listed on FOUR separate pages on your website. For example, you write a blog on February 12, 2013 about whiplash from a rear-end car accident. You place that blog in the “Car Accidents” category and then tag it with the topic of “injuries”. This blog will now appear on your February 2013 archive page, your “Car Accidents” category page, and your “injuries” tag page – as well as its own unique page.
You now have duplicate content on 3 other pages – but there’s a solution!
Talk To Your Webmaster about Duplicate Content
There are a few simple code changes to make that can eliminate your risk of being penalized for duplicate content. Ask your webmaster about the way your blog post lists are displayed. The reason that these lists often create instances of duplicate content is that some WordPress themes default to display the ENTIRE blog post text.
When this is the case, not only do your archive/category/tag pages look unwieldy and stretch on forever, but they also create that nasty duplicate content instance we want to avoid. Your webmaster can change the display code to only display the first 1-2 sentences or a paragraph of the blog post, the meta description, or even just the post title. This will help avoid you becoming your own worst enemy with duplicate content!
We Have More Ways to Avoid Duplicate Content!
Once your webmaster has your blogs displaying content properly, make sure your content stays unique with We Do Web Content! Our blog content is always 100 percent original, made in the U.S. and delivered on time. You don’t need to worry about inconsistent blog updates, poorly written content, or plagiarism when you have our talented writers on your side!
If you’re ready to become the new, fresh voice in your industry contact us today and get in touch with our sales team. Call 888-594-5442.