YouTube Launches Analytics Feature

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September 29, 2009 – A new analytics feature on YouTube called YouTube Insights will allow copyright holders to track their online videos and determine distribution strategies for monetizing their content.

According to Mediapost, the content management feature will integrate Content ID, the Google-run analytics feature that currently lets YouTube users track their online videos. Combined with the free YouTube Insights program, Internet users who own the copyright to their videos can mine data including view counts, geographic regions, keywords used to find the video, blogs the video appears on, and other audience demographics.

Considering the overwhelming popularity of online video, ComScore revealed 161 million US Internet users watched online videos in August alone, this new free feature can easily become a big boost to companies who produce and publish videos online.

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