Today Rand Fishkin form MOZ released an extremely interesting and honest whiteboard. The title was “Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday”.
I found this post for obvious reasons more interesting than most as we are in the content and content distribution business. So what do you think? What’s been your experience in using or not using link building or other SEO strategies for building your list, or driving targeted traffic to your website? We advise our clients that content is just one necessary piece of the SEO puzzle.
Although, we’ve seen success with content alone for many of our legal clients, I feel times have changed and competing for SEO and links for a saturated market has become more difficult. If your competition is pushing SEO and link building, and all you can afford is content- you need to repurpose that content and become passionate about your content marketing efforts. Like Rand mentions in his video Offline marketing can work for you if done correctly. You need to implement an online and offline content strategy that includes: PR, email newsletters, email drip campaigns, social media syndication, asking for referrals from clients and direct mail. However, before you start blogging or a content strategy take notes from this blog post.
I would like to know what you think. Comment on Google +, FB or our blog and let us know. Like you, we are always learning, and your feedback and comments are very helpful.
If you need, help creating a content strategy for your business. We are here to help.