If we told you there was a marketing activity with a return on investment of up to 4000% would you go for it?
Email Marketing Made Easy for Your Law Firm or Small Business
A well-thought-out email marketing campaign can add tremendous value to your law firm’s or small business’s digital marketing strategy. The return on investment of an effective email marketing campaign can be as much as 4,000%, according to the Power of Direct report by the Direct Marketing Association.
With email marketing, you get more out of your leads by communicating with prospects at key points in their buying cycle. Timely messages also build trust and further build your brand so you can grow your business.
Email Marketing is Multi-Faceted
Email marketing is akin to a Swiss army knife. Its various applications provide an infinate arsenal for growing your business and making it run more efficiently.
To support this notion, consider this data. Marketing Cloud’s 2015 State of Marketing Report surveyed over 5,000 marketers and found that the top three uses for email were newsletters, promotional content, and welcome series emails. The top three most effective uses of email were mobile opt-ins, birthday emails, and transactional emails.
Other types of email marketing uses include:
- Targeted email marketing campaigns like:
- Client onboarding;
- Behavior campaigns;
- Blog Syndication;
- Weekly tips; and
- eBook sequences.
To implement an effective and streamlined email marketing campaign, we work with a number of different applications including:
- Constant Contact;
- Active Campaigns
- Vertical Response; and
- Campaign Monitor.
We incorporate email marketing into our clients’ overall digital marketing strategies by:
- Creating lead-generating content that captures email addresses and builds our clients’ email lists.
- Using email to mine our clients’ leads for other sales opportunities (upselling or cross-selling).
- Crafting follow-up and welcome emails for their new clients.
- Implementing email systems to streamline the client intake process.
Talk to us about your law firm or business, your current marketing strategy, and your goals. We will help you develop a web marketing strategy that includes a solid email campaign.
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