Social networking can be an incredibly productive addition to your online marketing efforts if you have the time and resources to implement an ongoing social media strategy.
While social media is still relatively new, which means people are constantly innovating new ways to succeed, it does require constant interaction. A good rule of thumb is to devote about 32 hours a month to each of your company’s social networking profiles. This means if you have active profiles on Twitter, Facebook, and LinkedIn, you need to find about 100 hours a month to oversee your profiles, post content, and comment on other people’s posts.
The amount of time you spend on social media will also depend on your specific social media strategies. For example, some companies use their Twitter account for customer service purposes which requires constant vigilance over the profile to ensure that the people who are asking you questions are answered almost immediately or within a very short time frame, which is the only way to effectively use Twitter for customer service. This is naturally a major undertaking and only recommended for larger companies who can devote several full time employees to oversee the social media account.
For small businesses who want to use social networking as an online marketing tool to promote their websites, blogs, etc. we still recommend going onto the service at least once a day to post new content and interact with other users on the site, but you don’t need to network 24 hours a day, 7 days a week.
If you are interested in social networking and want to start including social media into your online marketing strategy, We Do Web Content can help you come up with a social networking routine that fits your time and your budget. Contact We Do Web Content today to learn more!