For our purposes, let’s assume that articles and blogs are different and let’s explore them as two different breeds of content.
Characteristics of an Effective Article
Articles provide thoroughly researched and detailed information. As such, those making this distinction may expect them to be longer. They may provide informed, well-developed opinions on subjects relevant to the website on which they will be published.
They also might take a more formal or professional tone. For example, an article written about car accident statistics will use a tone that conveys the authority of the information and the seriousness of that subject. An article about losing a family member in a car accident would likely assume a sympathetic tone that emotionally connects to the reader.
Here are some examples of good article topics:
- Types of Surgical Errors & How to Protect Yourself
- Settlement Distribution in a Wrongful Death Case
- Hypertension: Diagnosis, Complications and Treatments
- Elements Necessary to Prove Liability in Product Liability Cases
- How the Car Accident Claims Process Works
Aspects of a Strong Blog Post
A blog post may be less formal than an article. While the tone of a blog can address the sensitive or serious nature of a topic, those distinguishing between a blog and article may write the blog post in a more conversational manner. Length may differ — some blog posts are a few hundred words, though others can be much longer.
Blog posts also may be more readily shareable, given their shorter length and informal tone. Many posts use a list format, recount a news story, or offer other quick takes on a topic. In other cases, a blog post might zero in on a narrow topic whereas an article might provide a broad overview. Some might break up a far-reaching topic into smaller blog posts that focus on narrower subjects instead of incorporating all of those narrow subjects into a lengthy article.
Here are some examples of good blog topics:
- 3 Questions to Ask Before Surgery
- 4 Parties Who May Recover Benefits in Wrongful Death Cases
- 4 Hypertension Risk Factors You Should Know
- Woman Settles Product Liability Case for $1.2 Million
- Quick Tips for Car Accident Victims
How often should I publish articles and blog posts?
Your goals for content marketing will determine the number of articles and blog posts you publish on a weekly or monthly basis. In some cases, a couple blog posts a week with two to three articles per month may be sufficient for your online strategy. Others will post daily blogs and more frequent articles.
It ultimately will depend on your marketing goals, availability of relevant content, and the time and expense you wish to commit to publishing content.
Should I include both articles and blogs on my website?
Continuing with the assumption that blogs and articles are different, if you include both types on your site it allows you to target a range of readers. Articles provide you the opportunity to target readers looking for more complete and detailed information. Blogs are more shareable and may suit the needs of casual visitors. A blog post might even be a jumping-off point to more a detailed article, and an article might link to blog posts that can provide ancillary or supporting information. They offer opportunities for internal linking to other articles and blogs, as well as to your main pages.
Whether you decide to distinguish between articles and blogs or use the terms synonymously is up to you. Above all, your website should include valuable, well-organized content that helps readers fulfill their needs and accomplish their goals. Your target audience and the type of website you’re building or maintaining will dictate the type of content you create and share.
None of these are hard-and-fast rules, of course. At We Do Web Content, we work with you to develop a custom content plan and clearly detail a posting schedule that meets your needs and budget.