We Do Web ContentContent Conversion Tools

Content Conversion Tools

What Are Content Conversion Tools?

When someone visits your website, your primary goal is to convert them into a customer.

Focus, don't SquirrelYou cannot do that effectively unless you:

  • Create a well-defined, benefit-driven value proposition
  • Avoid all possible distractions [Squirrel!]
  • Ask for the sale


The art and science of doing this well is called “conversion optimization.” It’s not nearly as easy as it sounds. To do it right requires not only development but A/B testing for continued improvement.

If a good #PPC account isn’t converting, in 99% of cases the landing page is the problem.

Custom Landing Pages

Landing PageEvery PPC ad and every social post is an opportunity to drive traffic not just to your site but to a specific landing page geared to specific customer intention. Don’t waste your effort and ad spend pulling traffic to generic pages. We can vastly improve your conversion rates with some quick changes.

Custom LeadBoxes™

A LeadBox™ is a pop-up window that appears when your potential client clicks on a link, image, button, or text. This pop-up lets you collect info after a user expresses initial interest in something, making it more likely she will complete the process. It’s also proven to convert more effectively as a pop-up instead of a full page.

Lead Magnets

What is a Lead Magnet? 

Capture more visitors with a targeted lead magnet. Lead magnetssample lead magnet can be:

  • Tip Sheets;
  • eBooks;
  • Infographics;
  • video; and more.

Whatever your need, WDWC can help you find your way with our experience-driven guidance and services.


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