Hopefully by now you’ve read our tips about what you should do with your Facebook fan page, but it’s just as important to know what not to do.
- Don’t Just Sell – Facebook is all about communication. People can’t connect with an advertisement. To have a successful Facebook fan page you must interact with your fans – ask questions, answer comments, provide links to interesting articles or great websites that aren’t part of a sales pitch. Taking the time to interact with your fans builds brand loyalty and motivates your fans to tell others about what a great company you are.
- Don’t Ignore Your Page – Keeping your information current and up to date is important in maintaining your fan page. Let your page reflect major changes going on at your company, new products, and other content that will keep visitors interested in revisiting your page. Pages that don’t constantly provide new, engaging content don’t get many repeat visitors.
- Don’t Send Invites Randomly – It’s good to use your fan page to meet and interact with new people, but if your company can only provide its services locally, don’t send invitations to users who live hundreds of miles away. Focus on your demographics and make informed decisions about who you invite to be a fan.
- Don’t Leave Your Success To Chance – You research your demographics and analyze your marketing promotions, so why would you just assume your Facebook fan page is living up to its potential? Track your progress using analytical tools to determine who is visiting your page and how you can improve your content.
By following these simple tips you can expand your marketing efforts and your brand through the power of social media. Creating a great Facebook fan page is an important step in staying in tune with your customers’ needs and expectations.
If you’re interested in learning more about how social networking websites can enhance your business’s marketing efforts and generate FREE leads, contact WeDOwebContent today at 1-888-521-3880 and ask about our social media management services.