We Do Web ContentGoogle’s New Hummingbird Algorithm Creating Buzz

Google’s New Hummingbird Algorithm Creating Buzz

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Google’s New Hummingbird Algorithm Creating Buzz
Florida-based Web Content Experts Poised for Next Phase in SEO

October 1, 2013 – Ft. Lauderdale, FL – Google’s newest algorithm – playfully dubbed Hummingbird – should mean a faster, smarter and more nimble search experience for users who rely on the Internet powerhouse. The algorithm first appeared in late summer and was officially unveiled in late September.

Hummingbird is Google’s response to a dramatic shift in the way people use search engines – including a significant uptick in spoken searches conducted via smart phones. The algorithm will focus on the intent of a user’s query instead of individual “keywords.” The goal is to provide results that more accurately reflect the overall meaning of the query versus one or two select terms.

 Google's Hummingbird is a shift from their previous Panda and Penguin updates.

Google’s Hummingbird is a shift from their previous Panda and Penguin updates.

Developers say the algorithm is better equipped to respond to the more conversational way in which users input queries. For example, in the “old days,” a user might type “snorkeling Florida.” That same user would now be more inclined to type, “Where can I see parrot fish while snorkeling in Key West, Florida?” Hummingbird is designed to provide a more accurate response based on the entirety of the query – not just the words “snorkel” and “Florida.”

As with any significant Google launch, the SEO industry is bracing for major shifts in rankings and client SERPs. Some companies, however, are welcoming the change and in fact have already laid the groundwork for the overhaul. South Florida-based Web content and management firm We Do Web Content is well equipped for the change, said company co-founder and COO Yvette Valencia.

“Hummingbird should provide a more accurate and user-friendly search experience,” Valencia said. “We anticipate it will have the added benefit of increasing the quality of our clients’ Web traffic – ensuring the people who find our clients’ content are more likely to convert.”

Valencia said Hummingbird reinforces the need to create a comprehensive Web content and online marketing strategy. She recommends businesses immediately dump outdated keyword-stuffing strategies and other rankings killers. Businesses that provide a wealth of high quality, inter-related Web content – that organically incorporates long-tail search terms – stand the best chance of surviving Hummingbird, she said.

The new algorithm also calls for an integrated social media strategy to share and promote quality content across multiple platforms. Valencia recommends fostering a working relationship with key online influencers in the interest of having content shared amongst those networks.

“We’re excited for this next phase in SEO and Web content. We’ve been implementing these strategies for months and already have seen the benefits for our clients,” Valencia said. “As a Google user, I’m thrilled the company has adapted its methods to more closely match my own search style.”

About We Do Web Content: We Do Web Content is a full-service Web content writing and management firm, offering SEO services, content for lawyers, blog writing, eBook writing, newsletter design & writing, local business listing optimization, online article marketing and social media marketing. The company is based in South Florida and offers services to an international client base.