Legal professionals have unique challenges when it comes to their website content development. Unlike eCommerce websites, lawyers can’t write short product descriptions and expect that information to be enough to convert their website’s visitors into paying clientele.
As more and more people turn to the Internet to research law firms and legal advice, the demand for information is growing, as is the competition from other legal websites.
A successful strategy to help your practice stand out from all the other lawyers competing in your area is to create a website that not only clearly articulates the services and reputation of your law firm, but provides insightful and well written original content for your visitors.
The Value of Original Content
Online content has never been more important than it is right now. Creating original, quality content for your website is imperative for several reasons:
- Original content increases your search engine ranking, drives traffic,and allows your website to appear in more search engine results for your keywords.
- Quality content not only engages your visitors, but informs them about topics they were already researching. When they find that information on your website, you are establishing a relationship of trust with your visitor, which keeps visitors on your website longer, generates leads, and increases your chances of conversion.
- If a potential client visits your website and cannot find relevant content that answers their questions, they will leave and find another website that provides the online content they are looking for.
It’s also important to remember that online content is not static. Writing a few articles and never updating your web content again will not help your website’s page ranking or impress your visitors. Websites with the highest search engine results and high page rankings constantly add new and original content to their websites.
For lawyers, this can include keeping on top of the latest legislative changes that affect your areas of practice, writing blogs on current events that pertain to your legal niche, and providing original, quality content that gives your potential clients the information they are searching for.
If you’d like to learn more about SEO content and how We Do Web Content can help the website content development for your law firm, contact us today!