The great thing about emerging social media networks like Twitter is exploring all the new possibilities and applications they can afford you. Companies are tuning in to Twitter and reaching new fans by connecting with their followers, listening to new trends, engaging in industry news and updates, and finding exciting new ways to promote their brand.
The good news is that Twitter’s relative newness and constantly evolving nature make it open to innovation
. Basically there are few things you can actually do wrong. On the other hand, tweeting all day without an action plan can have you running in circles instead of expanding, so it is important tolog on with a game plan
Below are some basic tips on how your business can succeed on Twitter:
There are some fabulous Twitter applications
out there that can help you find out who is talking about:
Use these tools to listen to what people are saying. They may help you rethink a marketing strategy, go in a new direction, guide your research and development, or give you an idea you haven’t even thought of yet. Take advantage of this priceless information that’s free to all users and do your market research!
Vary Your Content
Even when the messages are small, people will still get bored. Forget pitching your product in every post and focus on how to connect and build relationships with people on the website. It will be hard to get or keep new followers if all your postings sound like an ad.
Great content includes:
providing links to blog posts on your website
posting links to fun content on other websites (very important in building credibility, no one wants to be friends with a rotating advertisement)
posting stories about your employees (with their consent)
news in your industry
posting what your company is up to (going to a conference, etc)
Become a Follower
Part of community building means following as well as leading, especially on Twitter. Responding to tweets, tweeting about other people’s tweets, and actively engaging with the network is critical. The great part about Twitter is that you can follow someone who likes to tweet about your kind of company and through them find other Twitter folks who feel the same. The networking possibilities are everywhere, you just have to remember that successful tweeting is a 2 (or more) way street.
Want to learn more about social media and how Twitter can benefit your company? Contact us today
and ask about WeDOwebContent’s
social media management services.