Linkedin is a professional networking site that offers opportunities for business people to connect in a forum similar to the popular social networking sites MySpace and Facebook. Once you create a profile on Linkedin, you can invite others in your network to join you – which creates additional connections for you to the people in their networks.
Linkedin promises that “through your network, you can:
- Manage the information that is publicly available about you
- Find and be introduced to potential clients, service providers, and subject experts who come recommended
- Create and collaborate on projects, gather data, share files, and solve problems
- Be found for business opportunities and find potential partners
- Gain new insights from discussions with likeminded professionals in private group settings
- Discover inside connections that can help you land jobs and close deals
- Post and distribute job listings to find the best talent for your company”
Facts about Linkedin
Linkedin is based in California and has over 41 million members across the world. Every second, one new member joins LinkedIn and approximately 50% of all members are located outside the United States. Executives from all of the Fortune 500 companies are members of the website.
Linkedin was launched in May of 2003 by five founders. The company just celebrated their 6th anniversary and has grown their staff to 350.
Linkedin is a free service, but there are advanced “business packages” ranging from $24.95 to $499.95 per month.
Linkedin is available in four languages – English, Spanish, French, and German.
Tips for Success on Linkedin
In his “Fast Start Guide to LinkedIn Success,” Randy Schrum advises readers that if done correctly, Linkedin “will pay amazing dividends” in your professional career.
To get the most out of your Linkedin account Schrum suggests the following tips for success:
- Treat your Linkedin profile as you would your resume. Include descriptive SEO keywords in your Headline section. Keep your reader interested in your Summary section by referencing general details about your life, relationships, profession, etc. Write 5-10 bullet points about your experience in the Specialties section. Write a short paragraph on your professional history for the Experience section.
- Join groups on LinkedIn to build your network. Create a group if one doesn’t exist that should. Participate with meaningful content and use creative headlines to interact with others.
- Join OpenNetworker, a site that allows you to quickly build your professional network for a small monthly or annual fee.
Linkedin can be a valuable tool in your online marketing strategy toolbox. Keep in mind, though, that as with any online networking site, it will require upkeep and regular attention to generate leads and business networking opportunities for you and your company.
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