What is Responsive Web Design?Responsive Web Design is a movement started by Ethan Marcotte in 2010. It is based on the premise that a website should change itself to display effectively on any screen.
At its very essence, responsive web design is about being fluid; the layout and the size of elements will change based on the size and capabilities of the device. Navigation is also key; menus are simple and links are large and easy to press.
On a smartphone, the user might see the page displayed in a single column. The same page might show as two columns on tablet and three columns on a desktop computer.
Why Do I Need To Be Responsive?
Your customers search from every device. Depending on your industry, probably 25-50% of your traffic comes from mobile. How your site appears on a smartphone impacts your customers’ ability to use your site. Sites that are hard to use frustrate readers; users have little patience and will simply visit your competitors. You may may even be generating ill-will and anger. Not good.
But that’s not all. As of April 21 2015, Google is your enemy too. It is no longer willing to wait for you fix your mobile-friendliness issues and will deprecate your ranking on all mobile searches!
Want the details on the Google mobile-friendly algorithm change? Check out this webinar recording we did on March 24: A Little Mistake That Can Affect Your Google Rankings.
Bottom line: It’s costing your business significant traffic.
How Do I Know If I Have a Problem?
The best way is to see what Google thinks, since it is the final arbiter of your search traffic. Use this link to evaluate your home page and a few of your high-traffic pages: Google’s Mobile-Friendly Test
In an informal test of law firm web sites, we found that 92% failed to meet Google’s most basic standards.
You can also check out how your site looks on a smartphone, but you need to understand what to look for – not just, “Does it look okay?” Most important: Is it readable without zooming? Can I click links without accidentally landing somewhere else? Is it easy to get back to the main page? Are pop-ups impeding use of the site?
How Do I Fix It?
Fixing your site to make it responsive and mobile-friendly depends entirely on how your existing site is built, and upon what platform and technology.
If it’s a WordPress site, the fix can be fast and cheap. If not, it really requires a deeper evaluation.
Give us a call and let’s discuss your options. We don’t bite. We can talk to you through it no matter your level of technical expertise. And our prices are reasonable.
What Kinds of Solutions Do You Offer?
We develop primarily in WordPress. It’s used by TechCrunch, CNN, Best Buy, Fortune, The New Yorker, Beyoncé, Xerox, Time, NYT, Dow Jones, Spotify, and 74 million other websites.
Other than being a popular and easy–to-use content management system, WordPress is a theme-driven technology that can easily change the look and feel of a website without touching the content. Pretty neat.
Below are just a couple of examples. The possibilities are limitless: