December 21, 2009 – It’s the time of the season for gift giving, reflection, gratitude for all the good things we’ve accomplished this year and goal setting for everything we want to accomplish in the year to come. With this spirit in mind, we decided to look at all the gifts Search Engine Optimization gives us as website owners in a 12-part blog series simply titled The 12 Gifts of SEO.
Today’s Gift, #4 – Consumer Focused Website
When you start planning your website with search engine optimization in mind a wonderful thing happens – you start focusing on your customer. SEO content isn’t just about putting up a few articles with keywords, it’s about developing a website that focuses on and addresses your customer’s needs.
From your home page to your landing pages, FAQs, and even your contact information, every part of your website should serve your customers. When we start thinking about how to optimize our websites, our focus changes from being a reflection of ourselves to fulfilling the needs of potential and current clients.
When researching your keywords and deciding what type of content people are searching for when surfing the Internet for your services, take a step back and look at the BIG picture. How does this content flow with the rest of your website? Does it deserve a name category and landing page? Are there questions that accompany this line of thought that might serve as great blogs or frequently asked questions? Does the design of your website work with your content or against it? These are the types of questions that will come up again and again.
This change in perspective not only takes our websites to the next level of usability, but creates a more dynamic and engaging overall experience for Web visitors. When we give our customers a website that provides relevant information, great design, clear navigation, and real value through SEO content, we get more valuable leads and customers in return.
For more tips on how to get the most out of your SEO content and drive more traffic to your website, Contact We Do Web Content today!
Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn’t have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website’s search engine ranking climbs and YOU ARE FOUND. Get started today – 1-888-521-3880.