A new study of online shopping habits reveals that consumers are (not surprisingly) taking more time to make purchases than they did a year ago – averaging 1-2 clicks more to buy a product. The likelihood of a purchase being made within the first two weeks that a consumer conducted a search has decreased, according to an article in MediaPost.
To counter these numbers, retailers are using analytics to better address the needs of their customers and tailor advertising campaigns accordingly. Analytics can help pinpoint if a customer is responding well to price and assortment and who comprises a company’s demographic.
One e-tailer that successfully used analytics to target their demographic is Lindland’s Cordarounds. MediaPost quotes the company’s founder as saying that analytics “gives me a quick snapshot of how people are interacting with my brand, what they’re saying on blogs, how that’s driving traffic and who’s buying.”
Learn more about how online retailers can use analytics.
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