How “Friend of Fan”-friendly Content is Made

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Blog Series: The Awesome Power of Facebook’s Like

August 24, 2011 – Yesterday we told you that content like the kind you get through professional companies like We Do Web Content is what you need to convert friends of fans into fans (and potential clients!). What exactly does WDWC do to produce such fine quality content?

We start by becoming familiar with your business and your current client base. How are things going for you? Are you getting the new customers you want? Is your existing client base a source of new business or just past clients that are good for referrals? Is there a client type you don’t have now that you want more of?

Through our website analytics, interviews, and SEO keyword research we figure out the answers to these questions and more. Then we develop a strategic content plan for your approval that helps reach your goals as quickly and efficiently as possible.

The posting of content generated during the initial few months of your business’ partnership with WDWC is exciting! You get fresh, new content posted to your website, blogs and social media which gives your current fans something enticing to read. For businesses that have never used a Facebook page or those that haven’t taken advantage of it for content marketing, this is going to be a shiny new toy for your fans to engage with!

The more we impress your fans, the more they’ll be apt to share your content and talk about it with their friends. That’s where the connection from fan to friend of fan comes in – the goal is to get the friends hyped up about your new content, too, and get them to “like” your page as well. The more the merrier, because now you’ve got a new fan and can reach all of their friends at once when Facebook posts out the “(new fan) likes (your business page)” notification!

Search engines will be scrambling to showcase your website, newsletters, and blogs when youboost your Internet marketing with We Do Web Content! Having unique content on your website is a great way to increase search rankings and reach those new clients through better online exposure. For affordable, quality content exclusive to YOUR website, contact us today!  1-888-521-3880.