Your Social Media Links Have an Expiration Date

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September 19, 2011 – Did you ever imagine that your tweets have a life span? They do! Every link and update shared through social media has a few short hours before it gets lost in a sea of content and depending on your platform this can have drastic effects on your article marketing.

Great content is worthless if people aren’t finding it, and social media has been helping get content in the hands of eager clients for a few years now. However, as more businesses jump on the social media bandwagon, this means more competition for the spotlight on your feed pages.

The URL shortening service bit.ly recently studied the “half-life” of links generated through their service and shared on social media platforms. The half-life is considered to be the time it takes for a link to generate half of the total amount of clicks it receives after reaching its peak. They found the following average durations for the main 4 social networking tools: 

  • 2.8 hours for Twitter;
  • 3.2 hours for Facebook;
  • 3.4 hours for direct contacts (instant messages, email, texts, etc.); and
  • 7.4 hours for YouTube.

In a nutshell, this means that every time you link to an article, blog or website on your social media profiles, they will eventually fade off into the sunset. This is both a good and a bad thing!

It’s good in a way because this prevents content from getting stale. If you’ve got a library of engaging, relevant content from We Do Web Content there’s always something new you can pick off the shelf to share with your clients!

The downside is that these great articles serve their purpose and then wander off to die…or at least their links do! To make sure that the content we generate for your business reaches its full potential we maximize the permanent locations of your articles so they reach more readers. WDWC provides article marketing services to get your name and your content a permanent home on several respected article submission hubs.

When your business is looking for quality, custom content for your website, newsletters, and social media marketing look no further than We Do Web Content. Having unique content on your website is a great way to increase search engine rankings and boost your Internet marketing. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today!  1-888-521-3880.

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