July 17, 2009 – (via Performance Insider) Mediapost released their new online marketing trend report based partly on a new survey on Industrial Marketing Trends by GlobalSpec that showed 48% of industrial marketers are moving more of their budgets into online marketing. Here’s the short version of their findings, check out the entire article for more info:
- Customer acquisition, generating new leads, and customer retention have become the main priorities due to the current economic recession.
- Companies are putting more money into online marketing programs with trackable results. Being able to measure your progress is a key component in getting the most out of your budget.
- When it comes to generating new leads, quality wins out over quantity. Companies are choosing targeted programs that deliver leads with contact information over anonymous clicks
- Setting out web marketing goals and working with professionals to meet your online marketing objectives helps keep your budget in check.
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